Kumala Tolessa Gadeffa, Zerihun Ayenew Birbirsa and Wedajo, M.G. 2026. Effects of market orientation on sustainable competitive advantage in Ethiopia’s manufacturing industry. Journal of Science, Technology and Arts Research. 15, 2 (Jun. 2026), 172–187. DOI:https://doi.org/10.20372/star.V15.i2.12.