Kumala Tolessa Gadeffa, Zerihun Ayenew Birbirsa, and Misganu Getahun Wedajo. “Effects of Market Orientation on Sustainable Competitive Advantage in Ethiopia’s Manufacturing Industry”. Science, Technology and Arts Research Journal 15, no. 2 (June 30, 2026): 172–187. Accessed August 31, 2026. https://journals.wgu.edu.et/index.php/star/article/view/2127.