Effect of Supply Chain Management Practices on the Firm Performance: A Study on Ethiopian Textile Manufacturing Industries
DOI:
https://doi.org/10.20372/star.v11i1.04Keywords:
Relationship marketing, Promotional strategy, Banking industryAbstract
The study results on the impact of supply chain management strategies on business performance are presented in this article. Using an explanatory research design, a causal analysis of the relationship between the independent factors and the dependent variable was carried out as part of the study. The study's specific areas of interest were supply chain relationships, responsiveness, supply chain integration (as an independent variable), and firm performance. In order to ascertain the impact of supply chain management strategies on business performance, a linear multiple regression model was employed. The study's conclusions showed that the firm performance of the textile manufacturing sector is influenced by supply chain relationships, responsiveness, and integration-related factors, in that order. Furthermore, the most pressing problem in enhancing organisational performance nowadays is reactivity. It is therefore advised that managers and staff at the business respond to the customer's request right away.
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