An integrative strategy for utilising culture-inspired packaging design aesthetics toward improving the economic value of local agricultural products: A qualitative study

Authors

  • Peter Oluwagbenga Odewole Olabisi Onabanjo University https://orcid.org/0000-0002-0977-2993
  • Ebenezer Odji Lagos State University
  • Adebayo Abiodun Adeloye Olabisi Onabanjo University
  • Benjamin Eni-itan F. Afolabi Olabisi Onabanjo University
  • Adedola Olayinka Adeyemi Olabisi Onabanjo University

DOI:

https://doi.org/10.20372/star.V14.i3.02

Keywords:

Local Agricultural Products Packaging, Cultural Design Aesthetics, Design Theories, Integrative Strategy

Abstract

Given the global decline in oil prices, there is a critical need for economic diversification in countries like Nigeria by leveraging the agricultural sector. However, the marketability of local agricultural products is often hindered by inadequate packaging that fails to connect with consumers. This study explores an integrative strategy that employs culture-inspired packaging design aesthetics to enhance the economic value of local agricultural products in Nigeria. It adopts a qualitative methodological approach involving analysis of validated secondary sources and applying visual design theories, including Gestalt principles, cognitive psychology, and semiotics. The study demonstrates how cultural elements can be embedded meaningfully into packaging design to elevate consumer perception and market competitiveness of local agricultural products. Findings reveal that packaging design using an integrative strategy rooted in local cultural identity improves consumer engagement, fosters emotional and cognitive resonance, and enhances brand value. The study findings will contribute to sustainable economic development in Nigeria by shedding light on the untapped potential within the fusion of cultural identity and commercial viability in the agricultural sector. It provides practical insights for designers, packaging industries, marketers, researchers, and policymakers on utilising cultural aesthetics to promote sustainable development and economic growth in Nigeria’s agro-based economy.

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Author Biographies

Peter Oluwagbenga Odewole, Olabisi Onabanjo University

Department of Fine and Applied Art, Olabisi Onabanjo University, Ogun State, Nigeria

Ebenezer Odji, Lagos State University

Industrial Design Department, Lagos State University, Lagos State, Nigeria

Adebayo Abiodun Adeloye, Olabisi Onabanjo University

Department of Fine and Applied Art, Olabisi Onabanjo University, Ogun State, Nigeria

Benjamin Eni-itan F. Afolabi, Olabisi Onabanjo University

Department of Fine and Applied Art, Olabisi Onabanjo University, Ogun State, Nigeria

Adedola Olayinka Adeyemi, Olabisi Onabanjo University

Department of Fine and Applied Art, Olabisi Onabanjo University, Ogun State, Nigeria

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Published

29.09.2025

How to Cite

Peter Oluwagbenga Odewole, Ebenezer Odji, Adebayo Abiodun Adeloye, Benjamin Eni-itan F. Afolabi, & Adedola Olayinka Adeyemi. (2025). An integrative strategy for utilising culture-inspired packaging design aesthetics toward improving the economic value of local agricultural products: A qualitative study . Journal of Science, Technology and Arts Research, 14(3), 15–27. https://doi.org/10.20372/star.V14.i3.02

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Original Research

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