The Nexus between Dynamic Capability and Firm Performance: The Mediating Role of Multichannel Integration Quality in the Banking Sector
DOI:
https://doi.org/10.20372/star.V14.i1.05Keywords:
Dynamic capability, multichannel integration quality performanceAbstract
The main objective of the study was to examine the effects of dynamic capability (DC) on bank performance (BP) mediated by multichannel integration quality (MCIQ) in the case of Commercial Bank Ethiopia (CBE) Ambo District. The study adopted an explanatory research design, employing a quantitative approach to investigate the causal relationships between the key variables. For this study, primary data were collected from bank employees 235 using a standardized questionnaire and employed simple random sampling to ensure representation of the population. Data was analyzed using AMOS 23 and SPSS 25 with SEM to test hypotheses. The results revealed that DC and MCIQ have significant positive effects on bank performance. Furthermore, the findings showed that the effect of dynamic capability on bank performance is partially mediated by multichannel integration quality. Based on the findings, it is recommended that practitioners and decision-makers prioritize developing dynamic capability and improving multichannel integration quality to achieve sustainable performance. The study provides empirical evidence on dynamic capability and multichannel integration quality in the banking industry. Future research could explore the role of other mediating factors to extend the study to other sectors or countries for broader generalizability.
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Copyright (c) 2025 Journal of Science, Technology and Arts Research
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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Accepted 2025-03-18
Published 2025-03-30
